What’s alcohol-free?

What Does 'Alcohol-Free' Look Like?

We're proud that our range of drinks is alcohol-free, but what does that number actually look like in the real world? When you hear words like 'billions' and 'trillions', the scale can be hard to visualise. So, in this article, we've put together a few fun comparisons to offer some light relief to your day.

For Example?

To put that into perspective, the amount of alcohol is so small, it’s roughly equivalent to finding:

One coffee bean in a full cafetière
One grain of rice in a large jar
One pigeon in a Shopping Centre
One raindrop in a pint glass
One second in a half-hour TV show
One step on your morning commute
One teaspoon of water in the River Thames

Note: While these examples are illustrative rather than strictly scientific, they give you a good sense of just how it can be.

This Matters

Ultimately, this is important because we believe you don't need alcohol to enjoy a sophisticated, great-tasting drink.

Whether you're with friends, family, or just relaxing on your own, our REAL DRY (formerly known as Dry Dragon), REAL SEC (formerly known as Royal Flush), and REAL BLUSH (formerly known as Peony Blush) are proudly alcohol-free.

Your Enjoyment

This allows for a wider range of enjoyable moments, means less lethargy the next day, and gives everyone more reasons to celebrate.